※快速捷創業加盟頂讓網※：資訊站/創業名詞解釋

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<p class="MsoNormal"><span style="font-family: 新細明體;">直營店</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">就是指全部都是由公司所投資的店面，人員也全部由加總公司所僱用。</span></p>

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<p class="MsoNormal"><span style="font-family: 新細明體;">加盟連鎖店簡稱加盟店</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">加盟者與加盟總部彼此透過合約關係規範，由總部提供加盟者所需的技術、商品，以及後續的支援服務，而加盟者需給付加盟金及權利金予加盟總部。</span><span lang="EN-US"> </span></p>

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<p class="MsoNormal"><span style="font-family: 新細明體;">委託加盟</span><span lang="EN-US"> </span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">加盟主繳交加盟金及保証金予總部，總部則在既有直營舊店或新開店中，擇一交由加盟主委託經營（即店鋪的裝潢、器具設備購置等開辦費由總部負責）。總部對加盟店擁有管理權，加盟店必須確實貫徹總部的政策</span><span lang="EN-US">,</span><span style="font-family: 新細明體;">而加盟主需負擔店面經營的基本開銷，如人事費用、水電費、消耗品、折舊費用等，利潤由加盟店和總部共同分享。</span></p>

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<p class="MsoNormal"><span style="font-family: 新細明體;">自願加盟</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">加盟主繳交加盟金和保證金給予總部，加盟主還要負擔所有的開辦費用，以及未來店面所有的管銷費用，僱用人員亦由加盟者自行負責。利潤全部由加盟店自得，且營運的盈虧需自行負擔。</span></p>

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<p class="MsoNormal"><span style="font-family: 新細明體;">特許加盟</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">加盟主繳交加盟金、保証金予加盟總部，並出資負責店鋪的裝潢但生財器具由總部提供。總部對加盟店有管理權，加盟店必須確實貫徹總部的政策</span><span lang="EN-US">,</span><span style="font-family: 新細明體;">而加盟主需負擔店面經營的基本開銷，如人事費用、水電費、消耗品、折舊費用等，利潤由加盟店和總部共同分享。</span></p>

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<p class="MsoNormal"><span style="font-family: 新細明體;">開辦費</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">在開始營業前所投資的總成本。其中包括裝潢費用、設備費用、及第一次進貨費用</span><span lang="EN-US">....</span><span style="font-family: 新細明體;">等等。</span></p>

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<p class="MsoNormal"><span style="font-family: 新細明體;">加盟金</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">係指加盟店獲加盟總部允許加入該連鎖體系所需支付的費用，該筆費用包含整體開店規畫及開店前教育訓練，一般加盟金只需支付一次。</span></p>

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<p class="MsoNormal"><span style="font-family: 新細明體;">權利金</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">係指加盟店使用有總部的商標以及商譽所應支付給總部的費用，權利金是屬於持續支付的費用，可能一年收一次，也有每個月收一次，雖然所使用的名稱不一樣，如月費、管理費、廣告費</span><span lang="EN-US">..</span><span style="font-family: 新細明體;">等，基本上都屬於權利金。</span></p>

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<p class="MsoNormal"><span style="font-family: 新細明體;">保證金</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">係指確保加盟店履行合約所訂之保證金額，其中包括總部為確保收款順利所收之費用。如加盟店違反合約或貨款不支付時，總部可自保證金中扣款，但保證金收取的形式不一，有採現金支付，簽商業本票，不動產設定抵押。保證金如合約期滿，若無違約或積欠貨款，保證金應退還加盟者。</span></p>

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<p class="MsoNormal"><span lang="EN-US">KNOW HOW</span></p>

<p class="MsoNormal"><span lang="EN-US">KNOW-HOW</span><span style="font-family: 新細明體;">指的是加盟連鎖體利用累積的經驗或開發研究，所發展出來專業的經營技術、模式，亦即可使商店營業獲利的經營技術。</span></p>

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<p class="MsoNormal"><span style="font-family: 新細明體;">競業禁止</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">加盟總部為保護其智慧財產權及經營技術，不因加盟而外洩，故規定加盟者及其員工於合約期間或約滿後，一定期限內，不得從事相同性質行業之規定。</span></p>

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<p class="MsoNormal"><span style="font-family: 新細明體;">商圈保障</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">加盟總部為保護加盟者的權力及保障經營成效，加盟總部劃定之一定區域範圍內，不得再與其他加盟者簽約。</span></p>

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<p class="MsoNormal"><span style="font-family: 新細明體;">加盟主</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">加入某加盟連鎖體系內經營的人，就是為該體系的加盟主之一。</span></p>

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<p class="MsoNormal"><span style="font-family: 新細明體;">加盟契約</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">總部基於統一方便的原則及日後管理規定，訂定適用於所有加盟者的定型契約，大多數的加盟契約都是加盟總部委託專家及律師擬定。</span></p>

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<p class="MsoNormal"><span style="font-family: 新細明體;">連鎖</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">一個企業擁有一處以上的門市店面，且所有門市店面提供相同的服務內容。</span></p>

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<p class="MsoNormal"><span style="font-family: 新細明體;">技術持股加盟</span><span lang="EN-US"> (</span><span style="font-family: 新細明體;">員工創業</span><span lang="EN-US">)</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">加盟總部不要加盟金，但要求該門市的</span><span lang="EN-US">10-15%</span><span style="font-family: 新細明體;">股份以維持監視及諮詢的股東權力。</span></p>

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<p class="MsoNormal"><span lang="EN-US"><span>&nbsp;</span></span><span style="font-family: 新細明體;">合資加盟</span><span lang="EN-US"> (</span><span style="font-family: 新細明體;">員工創業</span><span lang="EN-US">)</span></p>

<p class="MsoNormal"><span lang="EN-US"><span>&nbsp;</span></span><span style="font-family: 新細明體;">由公司和想創業的員工依互相協商的投資比率出資。</span></p>

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<p class="MsoNormal"><span style="font-family: 新細明體;">獨立加盟</span><span lang="EN-US"> (</span><span style="font-family: 新細明體;">員工創業</span><span lang="EN-US">)</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">由想創業的員工個人去集資加盟，視同一般自願加盟店，但公司會給予一些特別的優惠如減免加盟金、免保證金等。</span></p>

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<p class="MsoNormal"><span style="font-family: 新細明體;">複合式經營</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">複合式經營是指，在一家店內同時擁有一種以上的行業經營方式。</span></p>

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<p class="MsoNormal"><span style="font-family: 新細明體;">淨銷貨成本</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">指期初商品成本加上進貨成本減去期末存貨成本</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">淨銷貨成本</span><span lang="EN-US">= </span><span style="font-family: 新細明體;">期初商品成本</span><span lang="EN-US"><span>&nbsp; </span>+<span>&nbsp; </span></span><span style="font-family: 新細明體;">進貨成本</span><span lang="EN-US"><span>&nbsp;
</span>-- </span><span style="font-family: 新細明體;">期末存貨成本</span></p>

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<p class="MsoNormal"><span style="font-family: 新細明體;">盤點</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">依實際清點商品的零售價值營業額週轉金作業程序稱之盤點</span></p>

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<p class="MsoNormal"><span style="font-family: 新細明體;">盤損</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">盤點金額小於帳面金額稱之盤損</span></p>

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<p class="MsoNormal"><span style="font-family: 新細明體;">盤盈</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">盤點金額大於帳面金額稱之盤盈</span></p>

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<p class="MsoNormal"><span style="font-family: 新細明體;">標竿制度</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">企業評估本身所有條件，將有形商品無形服務及各項流程，與同業中最傑出企業做一比較，進而發現其企業本身缺點，找出一套可供學習的作業準則</span>
<span style="font-family: 新細明體;">。</span></p>

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<p class="MsoNormal"><span style="font-family: 新細明體;">企業可利用標竿制度來與同業中最傑出企業做一比較，以尋求需改善及提升營業效益的地方及方式。</span></p>

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<p class="MsoNormal"><span style="font-family: 新細明體;">提案制度</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">讓企業所有員工透過實際工作經驗及觀察，提出對企業週遭人事物具有創意的想法，</span>
<span style="font-family: 新細明體;">決策者再判斷創意點是否具有可行性，如可行進而擬定提升改善營業效益的實施方案及日後追蹤實施效益的方案。</span></p>

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<p class="MsoNormal"><span style="font-family: 新細明體;">企業可利用提案制度來發現及改善各項缺失及劣勢，也可擴張本身所具有的優勢及妥善利用其機會點，以提升營業效益及強化本身的競爭力。</span></p>

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<p class="MsoNormal"><span lang="EN-US">pop</span><span style="font-family: 新細明體;">店頭廣告</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">在商店內外所有能促進商品銷售的廣告物品，或提供其他有關商品行情服務指示引導等功能性標語說明。</span></p>

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<p class="MsoNormal"><span style="font-family: 新細明體;">創業計畫書</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">記載一切創業的內容及預計實行方式，包括創業的動機、創業的種類、資金規劃、階段目標、財務預估分配、行銷策略、風險評估、管理規劃、股東名冊、預定員工人數、管理制度以及未來展望等等。</span></p>

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<p class="MsoNormal"><span style="font-family: 新細明體;">聯合促銷</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">在某商圈中集合許多不同行業，彼此互相支援的促銷活動。</span></p>

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<p class="MsoNormal"><span lang="EN-US">&nbsp;</span></p>

<p class="MsoNormal"><span lang="EN-US">&nbsp;</span></p>

<p class="MsoNormal"><span lang="EN-US">POS</span><span style="font-family: 新細明體;">系統</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">即指銷售情報管理系統，收銀員輸入商品銷售資料後經由該系統傳出，在電腦經過彙整後，可即時迅速提供各項經營數據，給予經營管理者參考。</span></p>

<p class="MsoNormal"><span lang="EN-US">&nbsp;</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">　</span></p>

<p class="MsoNormal"><span lang="EN-US">&nbsp;</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">毛利率</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">毛利率＝（商品售價－商品進貨成本）</span><span lang="EN-US">/</span><span style="font-family: 新細明體;">售價</span></p>

<p class="MsoNormal"><span lang="EN-US"><span>&nbsp;</span></span><span style="font-family: 新細明體;">－般所說毛利率是指尚未扣除各項管銷費用，請網友勿誤解</span></p>

<p class="MsoNormal"><span lang="EN-US"><span>&nbsp;</span></span><span style="font-family: 新細明體;">－般所說淨利才是指扣除各項管銷費用的利潤</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">毛利率並不是愈高愈好，請網友勿誤解。</span></p>

<p class="MsoNormal"><span lang="EN-US">&nbsp;</span></p>

<p class="MsoNormal"><span lang="EN-US">&nbsp;</span></p>

<p class="MsoNormal"><span lang="EN-US">&nbsp;</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">經營手冊</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">是指經營該品牌店面的守則規範、各項手續、步驟及應注意事項作一完整地紀錄且提供予加盟者參考的手冊</span></p>

<p class="MsoNormal"><span lang="EN-US">&nbsp;</span></p>

<p class="MsoNormal"><span lang="EN-US">&nbsp;</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">坪效</span><span lang="EN-US"> </span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">店面每坪所能創造出來的營業額，一般而言其坪效越高，代表其營業效益越高。</span></p>

<p class="MsoNormal"><span lang="EN-US"><span>&nbsp;</span></span><span style="font-family: 新細明體;">其計算方式為</span><span lang="EN-US">:</span></p>

<p class="MsoNormal"><span lang="EN-US"><span>&nbsp;</span></span><span style="font-family: 新細明體;">每月的營業總額</span><span lang="EN-US">/</span><span style="font-family: 新細明體;">店面的營業面積</span></p>

<p class="MsoNormal"><span lang="EN-US">&nbsp;</span></p>

<p class="MsoNormal"><span lang="EN-US">&nbsp;</span></p>

<p class="MsoNormal"><span lang="EN-US">&nbsp;</span></p>

<p class="MsoNormal"><span lang="EN-US">CIS</span><span style="font-family: 新細明體;">企業識別系統</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">是指某一企業所採用的專屬商標，代表所有加盟店共有的企業形象。</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">許多人對</span><span lang="EN-US">CIS</span><span style="font-family: 新細明體;">企業形象識別系統這名詞還是一知半解，有的人認為</span><span lang="EN-US">CIS</span><span style="font-family: 新細明體;">只不過是視覺辨識標誌而已，其實</span><span lang="EN-US">CIS</span><span style="font-family: 新細明體;">代表三部分的意義</span><span lang="EN-US">:</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">第一部份就是較為人所知曉的視覺辨識標誌。</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">第二部分為企業行為識別。</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">第三部份為公司經營理念。</span></p>

<p class="MsoNormal"><span lang="EN-US">CIS</span><span style="font-family: 新細明體;">其主要目的就是統合企業內所有的有效資源，如人力、財力、物力來作長遠性地實務規劃，使公司表現出一致的企業形象。</span></p>

<p class="MsoNormal"><span lang="EN-US">&nbsp;</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">　</span></p>

<p class="MsoNormal"><span lang="EN-US">&nbsp;</span></p>

<p class="MsoNormal"><span lang="EN-US">swot</span><span style="font-family: 新細明體;">分析</span></p>

<p class="MsoNormal"><span lang="EN-US">S--strength<span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><span style="font-family: 新細明體;">優勢</span><span lang="EN-US"><span>&nbsp;&nbsp;&nbsp; </span>--------&gt;<span>&nbsp;&nbsp;&nbsp;&nbsp; </span></span><span style="font-family: 新細明體;">強化優勢</span></p>

<p class="MsoNormal"><span lang="EN-US">O--oppoorrtunities<span>&nbsp; </span></span><span style="font-family: 新細明體;">機會</span><span lang="EN-US"><span>&nbsp;&nbsp;&nbsp; </span>--------&gt;<span>&nbsp;&nbsp;&nbsp;&nbsp; </span></span><span style="font-family: 新細明體;">利用機會</span></p>

<p class="MsoNormal"><span lang="EN-US">W--weakness<span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><span style="font-family: 新細明體;">劣勢</span><span lang="EN-US"><span>&nbsp;&nbsp;&nbsp; </span>--------&gt;<span>&nbsp;&nbsp;&nbsp;&nbsp; </span></span><span style="font-family: 新細明體;">改善劣勢</span></p>

<p class="MsoNormal"><span lang="EN-US">T--threats<span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><span style="font-family: 新細明體;">威脅</span><span lang="EN-US"><span>&nbsp;&nbsp;&nbsp; </span>--------&gt;<span>&nbsp;&nbsp;&nbsp;&nbsp; </span></span><span style="font-family: 新細明體;">迴避威脅</span></p>

<p class="MsoNormal"><span lang="EN-US">&nbsp;</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">商家經營管理者應該思考目前所擁有的優勢及劣勢各在那裡</span><span lang="EN-US"> ?</span><span style="font-family: 新細明體;">可能的機會或威脅有那些</span><span lang="EN-US"> ?</span></p>

<p class="MsoNormal"><span lang="EN-US">&nbsp;</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">在針對目前擁有的優勢再加以強化，以增加競爭力</span><span lang="EN-US">;</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">在針對可能的機會擬定計畫妥善利用</span><span lang="EN-US">;</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">在針對目前擁有的劣勢加以改善</span><span lang="EN-US">;</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">在針對可能的威脅事先加以迴避。</span></p>

<p class="MsoNormal"><span lang="EN-US">&nbsp;</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">經營管理者就可找出商家目前市場地位所在優勢及劣勢，根據機會及威脅去趨吉避凶，訂出良善的行動計畫，以獲得最佳經濟利益。</span></p>

<p class="MsoNormal"><span lang="EN-US">&nbsp;</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">　</span></p>

<p class="MsoNormal"><span lang="EN-US">&nbsp;</span></p>

<p class="MsoNormal"><span lang="EN-US">PDCA</span><span style="font-family: 新細明體;">管理循環</span></p>

<p class="MsoNormal"><span lang="EN-US">P--plan<span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><span style="font-family: 新細明體;">計畫</span><span lang="EN-US"><span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><span style="font-family: 新細明體;">制定一明確目標及行動方案</span></p>

<p class="MsoNormal"><span lang="EN-US">D--do<span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><span style="font-family: 新細明體;">執行</span><span lang="EN-US"><span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><span style="font-family: 新細明體;">確實執行計畫</span></p>

<p class="MsoNormal"><span lang="EN-US">C--check<span>&nbsp;&nbsp;&nbsp;
</span></span><span style="font-family: 新細明體;">評估檢討</span><span lang="EN-US"><span>&nbsp;&nbsp;&nbsp; </span></span><span style="font-family: 新細明體;">確實執行計畫後的實際目標與計畫目標間的差異所在</span></p>

<p class="MsoNormal"><span lang="EN-US">A--action<span>&nbsp;&nbsp;&nbsp;
</span></span><span style="font-family: 新細明體;">行動</span><span lang="EN-US"><span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><span style="font-family: 新細明體;">再根據差異所在找出問題點後修正行動方案</span></p>

<p class="MsoNormal"><span lang="EN-US">&nbsp;</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">持續循環計畫、</span> <span style="font-family: 新細明體;">執行、評估、行動這四步驟</span>
<span style="font-family: 新細明體;">，以達成預設目標的一種管理方式</span></p>

<p class="MsoNormal"><span lang="EN-US">&nbsp;</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">　</span></p>

<p class="MsoNormal"><span lang="EN-US">&nbsp;</span></p>

<p class="MsoNormal"><span lang="EN-US">CRM </span><span style="font-family: 新細明體;">顧客關係管理</span><span lang="EN-US">(Customer Relationship Management)</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">蒐集所有客戶相關資料，利用資料庫技術來統計分析，轉換成擬定行銷策略時的參考數據資訊；利用顧客消費資料庫找出主要消費群顧客、潛在消費群的消費行為及最有貢獻價值的顧客，以利妥善分配有限的資金及資源來滿足不同顧客的需求，以發揮資金及資源最大效用。</span></p>

<p class="MsoNormal"><span lang="EN-US">&nbsp;</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">　</span></p>

<p class="MsoNormal"><span lang="EN-US">&nbsp;</span></p>

<p class="MsoNormal"><span lang="EN-US">CPM(Cost per Thousand)</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">刊登某媒體，每一千人視聽的廣告單位價格；其作用是廣告主在選擇刊登媒體時，可當作一比較媒體的收費標準。</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">刊登媒體成本除以目標視聽眾人數再乘上</span><span lang="EN-US">1000</span></p>

<p class="MsoNormal"><span lang="EN-US">CPM=</span><span style="font-family: 新細明體;">成本</span><span lang="EN-US">/ </span><span style="font-family: 新細明體;">視聽眾人數</span><span lang="EN-US"> x 1000</span></p>

<p class="MsoNormal"><span lang="EN-US">&nbsp;</span></p>

<p class="MsoNormal"><span lang="EN-US">&nbsp;</span></p>

<p class="MsoNormal"><span lang="EN-US">&nbsp;</span></p>

<p class="MsoNormal"><span lang="EN-US">&nbsp;</span></p>

<p class="MsoNormal"><span lang="EN-US">ISO</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">是為全球公認的一套管理系統標準</span></p>

<p class="MsoNormal"><span lang="EN-US">&nbsp;</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">在全球化經營的環境下，企業要達到國際管理層面上的標準，</span><span lang="EN-US">ISO</span><span style="font-family: 新細明體;">為一套適用的管理標準。企業可藉由</span><span lang="EN-US">ISO</span><span style="font-family: 新細明體;">管理系統來檢查出目前管理運作體系的缺失及不足，進而整頓改善其不足。</span></p>

<p class="MsoNormal"><span lang="EN-US">&nbsp;</span></p>

<p class="MsoNormal"><span lang="EN-US">&nbsp;</span></p>

<p class="MsoNormal"><span lang="EN-US">&nbsp;</span></p>

<p class="MsoNormal"><span lang="EN-US">TQM</span><span style="font-family: 新細明體;">全面品質經營</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">集合企業內所有人力及各項資源，透過企業內全面性的組織管理系統，運用管理技術及統計數據，持續致力於提升所有品質以滿足顧客的需求。</span></p>

<p class="MsoNormal"><span lang="EN-US">&nbsp;</span></p>

<p class="MsoNormal"><span lang="EN-US">&nbsp;</span></p>

<p class="MsoNormal"><span lang="EN-US">ERP (enterprice<span>&nbsp; </span>resource planning)</span></p>

<p class="MsoNormal"><span style="font-family: 新細明體;">企業在導入</span><span lang="EN-US">ERP</span><span style="font-family: 新細明體;">時，應注意每個產業特性都不相同，應仔細選擇適合產業特性的</span><span lang="EN-US">ERP</span><span style="font-family: 新細明體;">來進行導入。</span></p>

<p class="MsoNormal"><span lang="EN-US">&nbsp;</span></p>

<p class="MsoNormal"><span lang="EN-US">4P</span><span style="font-family: 新細明體;">（產品﹑通路﹑價格﹑促銷）</span></p>


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