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<p class="MsoNormal"><span style="font-family: 新細明體;">目的</span><span lang="EN-US">:</span><span style="font-family: 新細明體;">協助創業者根據本身利基擬定出良好的經營策略</span><span lang="EN-US">;</span><span style="font-family: 新細明體;">以期在市場上取得競爭優勢</span></p>
<p class="MsoNormal"><span style="font-family: 新細明體;">做法</span><span lang="EN-US">:</span><span style="font-family: 新細明體;">學員選填完下列七項評估表後</span><span lang="EN-US">,</span><span style="font-family: 新細明體;">將自動產生</span><span lang="EN-US">swot</span><span style="font-family: 新細明體;">分析及經營策略構思方向</span><span lang="EN-US">,</span><span style="font-family: 新細明體;">供學員參考</span></p>
<p class="MsoNormal"><span style="font-family: 新細明體;">一</span><span lang="EN-US">.</span><span style="font-family: 新細明體;">地點評估</span></p>
<p class="MsoNormal"><span lang="EN-US">1.</span><span style="font-family: 新細明體;">人潮出入和同業相比</span><span lang="EN-US">.................<span> </span></span></p>
<p class="MsoNormal"><span lang="EN-US">2.</span><span style="font-family: 新細明體;">交通便利性和同業相比</span><span lang="EN-US"> .............</span></p>
<p class="MsoNormal"><span lang="EN-US">3.</span><span style="font-family: 新細明體;">停車方便性和同業相比</span><span lang="EN-US">..............</span></p>
<p class="MsoNormal"><span lang="EN-US">4.</span><span style="font-family: 新細明體;">租金負擔和同業相比</span><span lang="EN-US"> .................</span></p>
<p class="MsoNormal"><span lang="EN-US">5.</span><span style="font-family: 新細明體;">鄰近</span></p>
<p class="MsoNormal"><span lang="EN-US">6 . </span><span style="font-family: 新細明體;">鄰近</span></p>
<p class="MsoNormal"><span lang="EN-US">7.</span><span style="font-family: 新細明體;">鄰近</span></p>
<p class="MsoNormal"><span lang="EN-US">8.</span><span style="font-family: 新細明體;">鄰近</span></p>
<p class="MsoNormal"><span style="font-family: 新細明體;">二</span><span lang="EN-US">.</span><span style="font-family: 新細明體;">商品評估</span></p>
<p class="MsoNormal"><span lang="EN-US">1.</span><span style="font-family: 新細明體;">商品售價和同業相比</span><span lang="EN-US"> .........<span> </span></span></p>
<p class="MsoNormal"><span lang="EN-US">2.</span><span style="font-family: 新細明體;">進貨價格和同業相比</span><span lang="EN-US"> .........<span> </span></span></p>
<p class="MsoNormal"><span lang="EN-US">3.</span><span style="font-family: 新細明體;">商品品質和同業相比</span><span lang="EN-US">........<span> </span></span></p>
<p class="MsoNormal"><span lang="EN-US">4.</span><span style="font-family: 新細明體;">商品齊全度和同業相比</span><span lang="EN-US"><span> </span>......</span></p>
<p class="MsoNormal"><span style="font-family: 新細明體;">三</span><span lang="EN-US">.</span><span style="font-family: 新細明體;">裝潢設施評估</span></p>
<p class="MsoNormal"><span lang="EN-US">1.</span><span style="font-family: 新細明體;">商店外觀和同業相比</span><span lang="EN-US">.............</span></p>
<p class="MsoNormal"><span lang="EN-US">2.</span><span style="font-family: 新細明體;">裝潢設施和同業相比</span><span lang="EN-US">..........<span> </span></span></p>
<p class="MsoNormal"><span lang="EN-US">3.</span><span style="font-family: 新細明體;">店面整體風格和同業相比</span><span lang="EN-US">....<span>
</span></span></p>
<p class="MsoNormal"><span lang="EN-US">4.</span><span style="font-family: 新細明體;">陳列方式和同業相比</span><span lang="EN-US"> ........... </span></p>
<p class="MsoNormal"><span lang="EN-US">5.</span><span style="font-family: 新細明體;">賣場舒適度和同業相比</span><span lang="EN-US">........ </span></p>
<p class="MsoNormal"><span lang="EN-US">6.</span><span style="font-family: 新細明體;">營業空間和同業相比</span><span lang="EN-US"> ...........</span></p>
<p class="MsoNormal"><span style="font-family: 新細明體;">四</span><span lang="EN-US">.</span><span style="font-family: 新細明體;">經營管理評估</span></p>
<p class="MsoNormal"><span lang="EN-US">1.</span><span style="font-family: 新細明體;">專業技藝和同業相比</span><span lang="EN-US"> ............ </span></p>
<p class="MsoNormal"><span lang="EN-US">2.</span><span style="font-family: 新細明體;">促銷宣傳和同業相比</span><span lang="EN-US"> ............ </span></p>
<p class="MsoNormal"><span lang="EN-US">3.</span><span style="font-family: 新細明體;">經營團隊素質和同業相比</span><span lang="EN-US"> .....</span></p>
<p class="MsoNormal"><span lang="EN-US">4.</span><span style="font-family: 新細明體;">管理能力和同業相比</span><span lang="EN-US"> ............. </span></p>
<p class="MsoNormal"><span lang="EN-US">5.</span><span style="font-family: 新細明體;">創意能力和同業相比</span><span lang="EN-US">...............</span></p>
<p class="MsoNormal"><span lang="EN-US">6.</span><span style="font-family: 新細明體;">服務態度和同業相比</span><span lang="EN-US">...............</span></p>
<p class="MsoNormal"><span lang="EN-US">7.</span><span style="font-family: 新細明體;">品牌知名度</span><span lang="EN-US"><span> </span>.....................</span></p>
<p class="MsoNormal"><span style="font-family: 新細明體;">五</span><span lang="EN-US">.</span><span style="font-family: 新細明體;">人口結構改變的衝擊影響</span></p>
<p class="MsoNormal"><span lang="EN-US"><span> </span>1.</span><span style="font-family: 新細明體;">中老年人口成長</span><span lang="EN-US">,</span><span style="font-family: 新細明體;">將使整體營業額</span><span lang="EN-US">.............. </span></p>
<p class="MsoNormal"><span lang="EN-US"><span> </span>2.</span><span style="font-family: 新細明體;">嬰幼兒人口減少</span><span lang="EN-US">,</span><span style="font-family: 新細明體;">將使整體營業額</span><span lang="EN-US"> ..............<span> </span></span></p>
<p class="MsoNormal"><span lang="EN-US"><span> </span>3.</span><span style="font-family: 新細明體;">雙薪家庭增加</span><span lang="EN-US"> ,</span><span style="font-family: 新細明體;">將使整體營業額</span><span lang="EN-US">................. </span></p>
<p class="MsoNormal"><span lang="EN-US"><span> </span>4.</span><span style="font-family: 新細明體;">失業人口增加</span><span lang="EN-US"> ,</span><span style="font-family: 新細明體;">將使整體營業額</span><span lang="EN-US">..................</span></p>
<p class="MsoNormal"><span lang="EN-US"><span> </span>5.</span><span style="font-family: 新細明體;">高學歷人口增加</span><span lang="EN-US">,</span><span style="font-family: 新細明體;">將使整體營業額</span><span lang="EN-US">...............</span></p>
<p class="MsoNormal"><span style="font-family: 新細明體;">六</span><span lang="EN-US">.</span><span style="font-family: 新細明體;">消費型態改變的衝擊影響</span></p>
<p class="MsoNormal"><span lang="EN-US">1.</span><span style="font-family: 新細明體;">追求健康化消費觀</span><span lang="EN-US">,</span><span style="font-family: 新細明體;">將使整體營業額</span><span lang="EN-US">...........<span> </span></span></p>
<p class="MsoNormal"><span lang="EN-US">2.</span><span style="font-family: 新細明體;">追求休閒化消費觀</span><span lang="EN-US">,</span><span style="font-family: 新細明體;">將使整體營業額</span><span lang="EN-US">...........<span> </span></span></p>
<p class="MsoNormal"><span lang="EN-US">3.</span><span style="font-family: 新細明體;">一次購足消費觀</span><span lang="EN-US">,</span><span style="font-family: 新細明體;">將使整體營業額</span><span lang="EN-US">...............<span> </span></span></p>
<p class="MsoNormal"><span lang="EN-US">4.</span><span style="font-family: 新細明體;">就近化消費觀</span><span lang="EN-US">,</span><span style="font-family: 新細明體;">將使整體營業額</span><span lang="EN-US"><span> </span>.................</span></p>
<p class="MsoNormal"><span lang="EN-US">5.</span><span style="font-family: 新細明體;">快速服務消費觀</span><span lang="EN-US">,</span><span style="font-family: 新細明體;">將使整體營業額</span><span lang="EN-US"><span> </span>.............</span></p>
<p class="MsoNormal"><span lang="EN-US">6.</span><span style="font-family: 新細明體;">講究俗擱大碗消費觀</span><span lang="EN-US">,</span><span style="font-family: 新細明體;">將使整體營業額</span><span lang="EN-US"> .....</span></p>
<p class="MsoNormal"><span lang="EN-US">7.</span><span style="font-family: 新細明體;">個性化消費觀</span><span lang="EN-US">,</span><span style="font-family: 新細明體;">將使整體營業額</span><span lang="EN-US"><span> </span>.................</span></p>
<p class="MsoNormal"><span lang="EN-US">8.</span><span style="font-family: 新細明體;">認同品牌消費觀</span><span lang="EN-US">,</span><span style="font-family: 新細明體;">將使整體營業額</span><span lang="EN-US">
..............</span></p>
<p class="MsoNormal"><span lang="EN-US">9.</span><span style="font-family: 新細明體;">重視消費者權益觀念</span><span lang="EN-US">,</span><span style="font-family: 新細明體;">將使整體營業額</span><span lang="EN-US">......</span></p>
<p class="MsoNormal"><span lang="EN-US">10.</span><span style="font-family: 新細明體;">專精化消費觀</span><span lang="EN-US">,</span><span style="font-family: 新細明體;">將使整體營業額</span><span lang="EN-US"><span> </span>...............</span></p>
<p class="MsoNormal"><span lang="EN-US">11.</span><span style="font-family: 新細明體;">客製化消費觀</span><span lang="EN-US">,</span><span style="font-family: 新細明體;">將使整體營業額</span><span lang="EN-US"><span> </span>...............</span></p>
<p class="MsoNormal"><span lang="EN-US">12.</span><span style="font-family: 新細明體;">講究文化藝術消費觀</span><span lang="EN-US">,</span><span style="font-family: 新細明體;">將使整體營業額</span><span lang="EN-US">....</span></p>
<p class="MsoNormal"><span lang="EN-US">13.</span><span style="font-family: 新細明體;">追求新鮮感消費觀</span><span lang="EN-US">,</span><span style="font-family: 新細明體;">將使整體營業額</span><span lang="EN-US"><span> </span>......<span>
</span></span></p>
<p class="MsoNormal"><span lang="EN-US">14.</span><span style="font-family: 新細明體;">追求奇特化消費觀</span><span lang="EN-US">,</span><span style="font-family: 新細明體;">將使整體營業額</span><span lang="EN-US"><span> </span>......</span></p>
<p class="MsoNormal"><span lang="EN-US">15.</span><span style="font-family: 新細明體;">追求偶像化消費觀</span><span lang="EN-US">,</span><span style="font-family: 新細明體;">將使整體營業額</span><span lang="EN-US"><span> </span>......</span></p>
<p class="MsoNormal"><span lang="EN-US">16.</span><span style="font-family: 新細明體;">追求流行品味消費觀</span><span lang="EN-US">,</span><span style="font-family: 新細明體;">將使整體營業額</span><span lang="EN-US">....</span></p>
<p class="MsoNormal"><span lang="EN-US">17.</span><span style="font-family: 新細明體;">多元化消費管道</span><span lang="EN-US">,</span><span style="font-family: 新細明體;">將使整體營業額</span><span lang="EN-US"><span> </span>...........</span></p>
<p class="MsoNormal"><span lang="EN-US">18.</span><span style="font-family: 新細明體;">兩極化消費趨勢</span><span lang="EN-US">,</span><span style="font-family: 新細明體;">將使整體營業額</span><span lang="EN-US"><span> </span>...........</span></p>
<p class="MsoNormal"><span lang="EN-US">19.</span><span style="font-family: 新細明體;">哈日風衝擊</span><span lang="EN-US">,</span><span style="font-family: 新細明體;">將使整體營業額</span><span lang="EN-US"><span> </span>....................</span></p>
<p class="MsoNormal"><span lang="EN-US">20.</span><span style="font-family: 新細明體;">韓流衝擊</span><span lang="EN-US">,</span><span style="font-family: 新細明體;">將使整體營業額</span><span lang="EN-US"><span> </span>........................</span><span style="font-family: 新細明體;"> </span></p>
<p class="MsoNormal"><span style="font-family: 新細明體;">七</span><span lang="EN-US">.</span><span style="font-family: 新細明體;">其他重大因素的衝擊影響</span></p>
<p class="MsoNormal"><span lang="EN-US">1.</span><span style="font-family: 新細明體;">新增或修正法規條文</span><span lang="EN-US">,</span><span style="font-family: 新細明體;">將造成整體營業額</span><span lang="EN-US">............</span></p>
<p class="MsoNormal"><span lang="EN-US">2.</span><span style="font-family: 新細明體;">流行性病毒的影響</span><span lang="EN-US">,</span><span style="font-family: 新細明體;">將造成整體營業額</span><span lang="EN-US">................</span></p>
<p class="MsoNormal"><span lang="EN-US">3.</span><span style="font-family: 新細明體;">景氣複甦將造成整體營業額</span><span lang="EN-US">..................................</span></p>
<p class="MsoNormal"><span style="font-family: 新細明體;">行業名稱</span><span lang="EN-US"> <span> </span></span><span style="font-family: 新細明體;">開店地點</span></p>
<p class="MsoNormal"><span style="font-family: 新細明體;">創業方式</span><span lang="EN-US"> <span> </span></span><span style="font-family: 新細明體;">投入創業金額</span></p>
<p></p><p>
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